Chabuton Ramen Fighter

Interactive Game with Cross-Device Compatibility

Chabuton Ramen is unique in its elaborated cooking preparation. The aim of this online campaign was to communicate the brand’s positioning as “The Master of Ramen Soup” to young target group. Therefore, to assimilate the feeling and understanding the elaborated cooking to the young, Gamification on Facebook was chosen as a key platform in which the player had to engage in the role of Chabuton’s chef and prepare ramen for walk-in customers. Results: - 45,396 game players - Redemption Rate 43.59%


Social Gamification

Ootaya restaurant, an authentic family restaurant, had had a considerable success among the 30+target, and wanted to reach a younger target group through its online campaign. Gamification on application was then launched. The appeal and challenge of this game underlines the importance of Japanese authentic food sourcing and meticulous cooking. Game winners would get an e-voucher with attractive discount offers. Results: - Engagement 7,863 people - Campaign Effectiveness 55% - Redemption Rate 37.23%

Pao Silver Nano : We are Sharer

Online CSR Campaign with #WeAreSharerWebsite


Pao Silver Nano powder detergent’s CSR campaign via World Vision Foundation Thailand aimed at building healthy body and minds among the Thai citizens. The campaign simply asked Facebook fanpage members and visitors to share their sports apparel with a package of Pao Silver Nano on their page with hashtag #WeAreSharer. The brand will donate one set of sports apparel to the underprivileged kids. Results: - 1,155 sets of sports apparel have been sent to underprivileged kids in the far North and South. - Website visitors increased 650% - The campaign was mentioned by the leading Thai web portal.

Pao Win Wash

Responsive Web Design

Interactive Game



Pao Win Wash liquid detergent was relaunched with a new image as a stain remover expert. Gamification platform on website was introduced to demonstrate know-how in removing various type of stains. Results: - Reach 13,403 people among the selected target in 2 weeks - New website visitors have gone up to 77.03% - Website Engagement 20+ % - Online sales volume increased.