LESASHA

PACKAGING DESIGN

Kuron Co.,Ltd. would like to create a new brand image for its hairstyling appliance brand, LESASHA.  The new logo look and packaging design was recreated with French theme. The brand target was also re-segmented into four groups – Lady, Girl, Guy and Professional. Packaging for products for each segment was also different in color, graphics, pictures, design and shape.

 

Results :

- The new brand image was well received by the female target aged between 20-44 . Average scores on product being trendy and international were higher than other aspects.

- Motivation to buy among this target has also reached up to 92%.

 

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FAME LINE

FAMELINE NEW YEAR GIFT

Fame Line would like to support and give job opportunity to families of kids with intellectual disabilities. We asked these families to create a book cover from provided fabric materials. The illustrated notebook titled “Book of Happiness” designed by Fame Line was then made, wrapped in a cover and delivered as our New Year’s gift. This book delivered heartfelt happiness to its creators-givers-receivers throughout 2015.

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FAME LINE

FAMELINE NEW YEAR GIFT

Following the success in the previous year that Fame Line supported and gave job opportunity to families of kids with intellectual disabilities, the new designed gift was created under the concept “Idea I-done”. In the following year, we asked these families to create a stationery roll-wrap kit from provided fabric materials. The finished stationery roll-wrap kit was then filled with a new set of stationery and given as Fame Line’s gift throughout 2016 to clients, business alliances, and friends as a tool kit with which they can endlessly draw their dreams.

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